"Volkswagen buyers are a special group. When you buy a Volkswagen, you don't just buy a car, you also acquire a lot of friends--other Volkswagen owners.
The Volkswagen is a way of life.
More than that, it is a declaration of a certain attitude toward life and society.
The Volkswagen owner is saying that he is concerned about economics, air pollution, and good craftsmanship. Volkswagen owners include students, professional people, and executives as well as a large number of older, retired people who appreciate economy and ease of handling. Creativity marks the Volkswagen owners. They usually take an intellectual and rational view of life. They are individualists.
A Volkswagen owner is fiercely loyal to his "bug" and does not harbor secret wishes to own a Cadillac, a Thunderbird, or a Continental." |
